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Hoang Gia Digital Marketing began as a small group of digital marketing enthusiasts. We have continuously innovated and improved to become one of Vietnam's leading digital marketing agencies.

  • With our young, dynamic, and experienced team
  • We always prioritize customer satisfaction
  • Committed to delivering the most effective solutions

The trust and support of over 500 customers have been our motivation for continuous growth and improvement. Hoang Gia Digital commits to remaining a reliable partner, contributing to your business success.

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Services

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Display Marketing

A modern and comprehensive advertising method focused on using visual elements, videos, and interactive content to capture the attention of viewers across digital platforms. This strategy is not just about displaying ads, but a complex process that includes researching, designing, and optimizing content to create a strong impact on the target audience. By creatively combining visual elements with marketing messages, Display Marketing helps businesses build a strong and unique brand presence in the digital space. An effective Display Marketing campaign requires close coordination between several key factors. First, it involves accurately identifying the target audience and their behaviors across digital platforms. Next, it entails designing appropriate advertising content, including both dynamic and static banners, video ads, and other interactive elements. Each component needs to be optimized in terms of size, placement, and display duration to achieve the highest effectiveness. Additionally, Display Marketing includes monitoring and analyzing detailed performance data from the campaign. Key metrics such as impression rates, click-through rates, and conversion rates are regularly tracked to ensure optimal ROI. Businesses must also continuously test and adjust campaign elements such as ad placement, creative design, and marketing messages to find the most effective formula. Another important aspect of Display Marketing is its ability to integrate with other marketing channels. This strategy can effectively combine with SEO, content marketing, and social media marketing to create a powerful overall marketing strategy. Through retargeting and personalization, businesses can create a customized advertising experience, enhancing their ability to attract and retain customers. Display Marketing also plays a crucial role in building and maintaining brand identity. By consistently displaying brand elements such as logos, colors, and messages across different platforms, businesses can enhance brand awareness and create a professional image in the minds of customers. This is especially important in the digital age, where consumers are exposed to hundreds of brands every day.

Social Media Marketing

A comprehensive and complex digital marketing strategy that leverages the power of social media platforms to build and grow a brand. Unlike traditional advertising, Social Media Marketing creates a two-way interactive ecosystem, where businesses not only promote products but also build lasting relationships with customers by engaging in meaningful conversations and interactions. This strategy requires a multifaceted approach, including the development of platform-specific content, from Facebook with its broad reach, Instagram with its visual appeal, LinkedIn with its professional focus, to Twitter with its rapid information dissemination. Each platform demands a unique strategy tailored to the characteristics and behaviors of users on that platform. A key aspect of Social Media Marketing is building and managing online communities. This involves creating and maintaining discussion groups, forums, and interactive spaces where customers can share experiences, provide feedback, and connect with the brand as well as with each other. This process requires a significant investment of time and resources to build a positive and engaged community. Measuring and analyzing performance is also an essential part of Social Media Marketing. Businesses need to monitor and analyze key metrics such as interactions, reach, engagement rate, and conversions to assess the effectiveness of campaigns and adjust strategies accordingly. This requires using specialized analytical tools and the ability to interpret data deeply. Moreover, Social Media Marketing plays a crucial role in crisis management and maintaining brand reputation. In the digital age, even a small incident can quickly spread across social media and affect a brand’s image. Therefore, businesses need to have a rapid response plan and an effective crisis management strategy for social media platforms.

Performance Marketing

A comprehensive marketing strategy focused on measurable results, where marketing costs are optimized based on actual performance. This model is particularly attractive to businesses due to its transparency and budget control, as they only pay for specific actions such as clicks, sign-ups, or successful transactions. The billing system in Performance Marketing includes several models such as CPC (Cost-Per-Click), CPA (Cost-Per-Action), CPL (Cost-Per-Lead), and CPS (Cost-Per-Sale). Each model is suited to different business goals and stages of development. For example, a new startup might focus on CPL to build a customer database, while a more established business may prioritize CPS to maximize sales. To operate effectively, Performance Marketing requires a professional data tracking and analysis system. Analytics tools must be capable of tracking the entire customer journey, from the first touchpoint to the final action. This includes monitoring metrics such as click-through rate (CTR), conversion rate, time on page, bounce rate, and average order value (AOV). Another important aspect is the ability for continuous optimization. Performance Marketing is not a "set-and-forget" strategy but requires regular adjustments and improvements. Marketers need to continually A/B test various elements such as ad placement, messaging, landing page design, and calls to action to find the most effective formula. This strategy also integrates closely with modern marketing technologies like machine learning and artificial intelligence. Intelligent algorithms can analyze user behavior, predict trends, and automatically adjust campaigns to achieve optimal performance. This helps save time and resources for marketing teams.

Lead Generation

A strategic process in digital marketing focused on identifying and attracting potential customers, while converting them into actual customers through targeted marketing activities. This process starts with creating brand awareness and ends with successful conversion. An effective Lead Generation process consists of several key stages. The first is capturing the attention of the target audience through various marketing channels such as SEO, paid advertising, and social media. The next step is collecting contact information through registration forms, landing pages, or other touchpoints. An important aspect of Lead Generation is the evaluation and categorization of leads. A scoring system is used to assess the level of interest and conversion potential of each lead based on criteria such as online behavior, demographic information, and engagement with the brand. This helps businesses focus their resources on the highest-potential leads. The process of nurturing leads also plays a crucial role. By providing valuable and relevant content at each stage of the customer journey, businesses can gradually build trust and encourage purchasing decisions. Email marketing automation is commonly used to streamline this process. Modern Lead Generation also integrates technologies like CRM and marketing automation to track and manage the entire process. These tools help businesses monitor the journey of each lead, measure the effectiveness of campaigns, and optimize the conversion process. Detailed data analysis also helps businesses better understand the behavior and needs of potential customers.

Content Marketing

A long-term marketing approach focused on creating and distributing valuable content that meets the informational needs of the target audience. This strategy builds relationships with customers by providing knowledge, solutions, and real value. Content Marketing requires a professional content production process, starting with keyword and topic research, content planning, and continuing through creation and distribution. The content must ensure consistency with the brand message while also meeting SEO standards to improve visibility on search engines. This strategy utilizes a variety of content formats such as blog posts, videos, infographics, podcasts, ebooks, white papers, and webinars. Each format serves a specific purpose and aligns with different stages of the customer journey, from awareness to purchase decision. Measuring the effectiveness of Content Marketing includes tracking metrics such as traffic, time spent on page, engagement rate, shares, and conversion rates. Analyzing this data helps adjust the strategy and optimize content for better performance. Modern Content Marketing also incorporates new trends such as storytelling, interactive content, and user-generated content. Creating interactive and personalized content experiences helps increase user engagement and conversion potential. Content should also be optimized for mobile platforms and social media to ensure maximum reach to the target audience.

White Hat Link Building

Specialized technology in digital marketing helps manage and optimize advertising links. This system not only conceals the original URL but also provides the ability to track and analyze the performance of each link in detail. Link Cloaking plays a crucial role in protecting affiliate links and commissions. By replacing long and complex URLs with short, memorable links, this technology enhances the professionalism and credibility of marketing campaigns. At the same time, it helps prevent commission theft in affiliate marketing. The tracking system of Link Cloaking provides detailed data on traffic, including information about traffic sources, click timing, user location, and conversion rates. This information helps marketers gain a better understanding of the effectiveness of each marketing channel and adjust strategies accordingly. This technology also integrates advanced security features such as anti-spam, bot detection, and protection against click fraud. These features ensure the accuracy of analytical data and protect the marketing budget from fraudulent activities. Link Cloaking also supports A/B testing by allowing the creation of multiple versions of the same link. Marketers can experiment with different elements such as landing pages, ad messages, and calls to action to optimize conversion rates.

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Product

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  • All
  • Marketing
  • Link Cloaking
  • Performance
  • Lead Generation
Content Strategist

Content Strategist

Content Marketing

Content Writer

Content Writer

Content Marketing

Performance Optimization Specialist

Performance Optimization Specialist

Performance Marketing

Campaign Metrics Analyst

Campaign Metrics Analyst

Performance Marketing

Link Analytics Expert

Link Analytics Expert

Link Cloaking

Link Protection Manager

Link Protection Manager

Link Cloaking

Lead Generation Manager

Lead Generation Manager

Lead Generation

Lead Acquisition Specialist

Lead Acquisition Specialist

Lead Generation

Team

Check Our Team

Ms. Phuong Thao

CEO & Founder

Mr. Tran Tan

Production Manager

Mr Tran Vinh

Technical Director

Mr. Son

Marketing Director

Contact

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Our Address

Tầng 2, 34 Chu Văn An, Bình Hiên, Hải Châu, Tp. Đà Nẵng

Call Us

0905223049

Email Us

contact@adstrackingvn.com

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